Client Communication: The Most Important Part of Freelancing

As a solo freelancer, the easiest and most consistent way to find work is to connect with design or marketing firms who are looking for reliable contractors. In fact, over half of my own clients are firms who use me as a website contractor. So over the years, I've had a good share of conversations with clients concerning their frustrations with other freelancers (usually resulting in more work for me). Interestingly enough, the most common problem these clients have with freelancers is not related to talent or skill, but rather communication. In fact, a client told me this week that he'd happily take a sub-par freelancer who communicated well over a talented freelancer who did not. So here are a few points to consider for any freelancer: